Town council recently approved a request from LiveBarn to install its proprietary broadcast streaming services, at no cost, to both Stettler arenas.
According to council notes, LiveBarn is the leader in amateur sports broadcasting in North America, serving tens of thousands of customers through partnerships with over 600 venues across North America.
“Our cutting edge technology uses a proprietary tracking system that automatically follows the flow of the game. LiveBarn’s new 180-degree technology provides viewers with even more options than a traditional television broadcast.
“Broadcasts are available via desktop and mobile browsers as well as the LiveBarn iOS app. All users can download 30-second highlight clips to their mobile device or computer.
“LiveBarn is installed in ice hockey arenas, basketball courts, indoor and outdoor soccer facilities and outdoor baseball fields.
“We provide a comprehensive, low-cost monthly or annual service subscription offering that ensures that parents, grandparents and coaches never miss a moment of the game.”
LiveBarn is provided at no cost to the venues; this includes initial installation, marketing ongoing ISP charges, product development, customer service and marketing.
Venues are assigned – and can create additional – promotional codes to disseminate to their constituents (home teams, clubs, associations, tournament participants and visitors).
These codes not only entitle subscribers to a 10 per cent discount, but also provide a revenue share back to the venue when utilized.
With successful marketing, LiveBarn can evolve into a significant revenue stream, again according to council notes.
LiveBarn Inc. was first conceptualized in 2012, with a mission to be a global leader in the online broadcasting of youth and amateur sports.
The foundation of the venue partnership agreement is revenue generation created by subscriptions.
Moving forward, the Town of Stettler would be responsible for providing two TV screens inside the lobby at a location of their choosing and will also be responsible for assuming the cost of electricity for the components installed in connection with the agreement.
“When users use the unique code offered through the SRC to become a members, LiveBarn will pay the Town of Stettler (SRC) 30 per cent of the revenues generated from those memberships over the lifetime of the membership.
“Payments are made to the host venues on a quarterly basis. While we do not anticipate this to be a significant revenue stream, it will assist with minor administration requirements that may be required from time to time and justify the venue and its internal partners to assist in marketing the system in their venue.”