Stettler's local radio station, Q93.3 was rebranded as Real Country 93.3 on Monday, Nov. 7.
Speaking about the change, Vicki Leuck, station manager said, "Well we needed to keep up with our competition and really needed a fresh look, so this will be great."
Leuck also added that the rebranding will allow them to have a more robust presence within a radio/media landscape where everything is going digital.
The rebranding was a decision made by Newcap Radio, which currently owns eight stations across the province.
Led by the Real Country flagship station and CCMA "Station of the Year" two years running, CKGY – Red Deer, the Real Country Network also includes CKSA – Lloydminster, CHSP – St. Paul, CKWB – Westlock, CKVH – High Prairie, CKSQ – Stettler, CIBQ – Brooks, and CJPR – Blairmore.
According to a media release, radio listeners and audience would still have the same great country music they have come to expect, but with a brand new feel, attitude and name.
The media release stated that Newcap Radio was proud to announce the launch of the Real Country Network across its Alberta Country FM stations.
"The new name reflects today's contemporary country music, while still playing homage to the legends that paved the way for today's country stars," said Vice President/Brands and Content for Newcap Radio, Steve Jones. "Country music has always been about being real, it's real people, singing real music."
Real Country will continue to play the best of today's Real Country stars like Luke Bryan, Miranda Lambert, Dierks Bentley, Carrie Underwood, with nods to country legends like George Strait, Garth Brooks and many more.
All of the Real Country stations will continue to provide extensive local coverage to each community they serve, according to the release.