Stettler’s 2019 strategic plan includes downtown, park improvements

Corporate identity and branding big for Town of Stettler

By Emily Jaycox For the Independent

The Town of Stettler’s 2019 strategic plan, approved during its regular meeting Tuesday, March 5, included five goals for the year.

The first goal related to corporate identity and branding.

A committee has been formed and will review the existing plan and identify areas to improve.

“The branding item is essentially an effort to strengthen our identity visually and in the ways we communicate with our residents,” said Lara Angus, corporate communications coordinator.

“We want to ensure that when we reach out to the community, the message and appearance are clear, accurate, and consistent.”

A draft of a communications plan is projected for November, 2019.

Next on the list of priorities was downtown improvements, which have been allotted $20k under the 2019 capital budget, also approved March 5.

The plan is to update the downtown streetscape master plan and come up with options and cost estimates.

The strategic plan also calls for a parking assessment to come up with solutions for the north and south ends of Main Street.

Council wants to continue pursuing a collaboration with Ponoka on a multi-use facility.

“There is absolutely still interest in collaborating with the Town of Ponoka and conversations with them will continue,” said Angus.

A committee meeting is set for April 9.

Point four of the plan deals with improving access to Hwy. 12 and enhancing private development.

The town plans to engage Alberta Transportation by early spring and communicate with impacted land owners.

The last goal in the plan was about making improvements to West Stettler Park.

“The discussion surrounding West Stettler Park is just a concept plan right now and identifying what improvements possibly could be done. “

The capital budget includes $25k for possible work on the park.

If it’s determined there are improvements that can be made, work is scheduled to begin in October.

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