Stettler Sobeys partnered with Heartland Youth Center for ‘Canada Screams for Ice Cream’

Stettler BBBS, part of HYC raised awareness about male mentors as wait list continues to grow.

On Saturday, June 24, Sobeys Inc. partnered with more than 100 charities across Western Canada to bring the Canada Screams for Ice Cream and Kids Paying-It-Forward programs to life. In Stettler, Sobeys partnered with local youth organization, Heartland Youth Centre (HYC) to celebrate Canada’s 150th.

Customers could visit their local Sobeys, Safeway or IGA store in Western Canada and make a $2 donation in exchange for a tasty ice cream treat, according to a statement released by Sobeys. One hundred per cent of funds raised will help provide healthy meals and snacks for more than 100 local youth-based charities across Western Canada.

Sobeys Inc. matched donations raised on June 24, to a total of $100,000.

“Sobeys Inc. has deep roots in Western Canada, and we can’t think of a better way to celebrate our country’s 150th birthday than with a fun ice cream event for our customers that will directly benefit the communities we proudly serve,” said Renée Hopfner, Director, Community Investment, Sobeys Inc. “We also have a unique opportunity to invest in future generations through the Kids Paying-It-Forward program and empower local youth who are passionate about making better food possible.”

Donation presentations will be made in local communities throughout the summer.

“Heartland Youth Center is very thankful that Sobeys chose us as their charity of choice to participate in their campaign,” said Christel Shuckburgh, mentoring coordinator of Big Brothers Big Sisters (BBBS). “Two of the kids on our wait list for a big brother and big sister with their parents served ice cream from 10 a.m. until 4 p.m. on Saturday. Thank you to Malcolm and Farrah and their moms for participating and raising awareness for our need for big brothers and big sisters.”

Stettler Sobeys owner, Pat Roach said, “I have always been a big believer in Big Brothers Big Sisters. I know that there is a desperate need for big brothers and big sisters in our community, and any platform we can use to get the word out about this great program is one well utilized.”

Roach added that he has been mentored in many ways over many years.

“When you are with an organization for 32 years, you are bound to have many mentors along the way, you don’t stay in a company this long without a strong foundation of learning and mentorship,” Roach explained. “I believe we are mentoring people every day in the way we carry ourselves, in the way we interact with others, we always have the ability to shape individuals every single day.”

According to Shuckburgh, there is a number of boys on the growing wait list who are yet to be matched with mentors.

“We were at nine and have added three more in the last month,” said Shuckburgh. “We have a dire need for male role models for these boys if you’ve ever thought about being a big brother or big sister please come and see Christel at HYC to learn more about your options. For as little as an hour a week you can make a difference in a child’s life that’s only four to five hours a month, and that’s not much time to improve a child’s future.”

Big Brothers Big Sisters of Stettler has been running a community boys’ group for the past year for the boys on the wait list.

“Stettler has been awesome in providing these boys with many opportunities to learn and have fun,” Shuckburgh added. “And we are always looking for male mentors who can help run this community group and add some positivity to these boys.”

Just Posted

Sentencing postponed in Castor triple homicide

Jason Klaus and Josh Frank will appear in court again Feb. 14th

County council writes off certain Botha accounts

Council hears public library saw 60,000 pass through doors this year

Stettler secondhand charity looks for new home

Superfluity lease not being renewed; will move by Sept., 2018

First auction of 2018 has solid numbers: auction market

Stettler Auction Mart sees 700 head move through Jan. 9

Stettler and area youth jump into curling this winter

Junior Curling Program runs Monday nights in Stettler

Stettler and area youth jump into curling this winter

Junior Curling Program runs Monday nights in Stettler

Bell Media, NFL take appeal over Super Bowl ad rules to top court

At issue is a ban on substituting American ads with Canadian ones during the game’s broadcast

Sentencing postponed in Castor triple homicide

Jason Klaus and Josh Frank will appear in court again Feb. 14th

Drumheller-Stettler MLA visits Stettler County Council during January constituency break

Rural crime matters, agriculture plastics recycling and infrastructure requests brought forward

Cougar window shops at Banff grocery store

An RCMP officer spots a cougar outside an Alberta grocery store

$130K could get you on a dive to the Titanic

Hot summer ticket: $130K could get you on a dive to the Titanic off Newfoundland

UK’s Princess Eugenie, daughter of Prince Andrew, engaged

Princess Eugenie, the daughter of Prince Andrew and his ex-wife Sarah Ferguson, will marry Jack Brooksbank in Autumn 2018

German nurse charged with 97 more murders

Niels Hoegel, serving a life sentence for two murders, has been indicted in nearly 100 more killings.

Two men guilty in murders of Alberta family could face 75 years

The pair were found guilty of first-degree murder in the shooting deaths of Klaus’s parents and sister in a rural home near Castor, Alberta

Most Read

Weekly delivery plus unlimited digital access for $50.40 for 52 issues (must live within 95 kilometers of Stettler) Unlimited Digital Access for one year for $50.40 Prefer to have us call you? Click here and we’ll get back to you within one business day.