Stetter Dodge

Stettler Dodge takes the Stettler Board of Trade’s Corporate Citizen Award

“Our motto has always been, ‘Locally owned, community involved, and customer driven’.”

By Kevin J. Sabo

For the Independent

Another Stettler and District Board of Trade honour handed out at the recent awards went to Stettler Dodge.

Stettler Dodge was recognized as Corporate Citizen of the Year during the ceremony held Oct. 22nd.

“I don’t look for awards, we try to do what we feel is right,” said Stettler Dodge owner Kelly Hicks during a recent interview.

“Being recognized as Corporate Citizen is certainly an honour.”

Hicks has owned Stettler Dodge since he purchased it from the previous owners in February of 2003, though the Stettler Dodge roots go much deeper than that.

“One thing that a lot of people might not know is that Stettler is one of the communities with the longest continuous Chrysler dealers,” said Hicks. “January 4th of this year (was) 75 years that there’s been a Chrysler dealer in Stettler. It’s kind of a unique thing. I think there’s only one or two communities that might have been longer in all of Canada.”

Like many other businesses across the province, the ongoing pandemic has affected the dealership as well.

“We normally have around 30 staff,” said Hicks. “But that’s a little reduced due to COVID.”

To keep staff and customers safe, Stettler Dodge has rolled out some new preventative measures, including putting up safety screens and making hand sanitizer available.

“We’re taking all the precautions that we can think of that make sense and keep things safe. I think the community as a whole has done a great job of it,” said Hicks.

Meanwhile, Hicks has managed to develop a certain amount of loyalty from his staff, with 17 of them having been employed at the dealership for five years or longer.

“That’s a testament that we treat our people right, because without good people, the rest is just brick and mortar,” said Hicks. “Our motto has always been, ‘Locally owned, community involved, and customer driven’.”

As part of the business’s community involvement, Stettler Dodge helps many volunteer-run organizations in town, including the Heartland Youth Centre. “We just try to do our part. Growing up, businesses supported groups and events in the community that I was part of, and I’d just like to do the same in the community we are now living in,” said Hicks.

“Obviously, COVID has made it harder for the community groups to get the funding they need from the community, so we just try to do what we can where we can.”

Looking ahead, Hicks acknowledges that for his business, and many others, things are not going to be the same as it was pre-COVID.

“Obviously what used to be normal is going to be different. Perhaps more people working from home. Every business is kind of adapting in lots of ways,” said Hicks. “I think people realize we have to live with the COVID situation and make the best of it and carry on with our lives.”

Hicks and his team can be found down at Stettler Dodge from Monday to Friday, 8 a.m. to 5 p.m.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Stettler’s Rob Docherty has been named to the Alberta Provincial Trapshooting Association Hall of Fame after over 30 years of competition. 
photo submitted
Rob Docherty is being inducted into the Alberta Provincial Trapshooting Association Hall of Fame

Docherty was also the Stettler Trap Club president for 25 years

Alberta’s chief medical officer of health, Dr. Deena Hinshaw, confirmed eight additional virus-deaths Monday afternoon including one in central zone. (Photo by Chris Schwarz/Government of Alberta)
Central zone up to 1,249 active COVID-19 cases

Red Deer sits at 257 active COVID-19 cases

Stettler town hall. (Lisa Joy/Stettler Independent)
Clearview Public School highlights from Nov. 27th

Clearview Public School staff who find themselves off work due to being required to isolate will be supported

COVID-19. (Image courtesy CDC)
The County of Stettler has now been classified as an ‘enhanced’ region for COVID-19

According to the Province, there are now 10 active cases in the County, which has a population of 12,449 people

Annette Hunter
Clearview Public Schools and Alberta Teachers Association honours retiree Annette Hunter

Hunter taught Kindergarten, Grade 2, and Grade 3 over her 35-year career

Idyllic winter scenes are part of the atmosphere of the holiday season, and are depicted in many seasonal movies. How much do you know about holiday movies? Put your knowledge to the test. (
QUIZ: Test your knowledge of holiday movies and television specials

The festive season is a time for relaxing and enjoying some seasonal favourites

Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston
‘Everyone wants a tree and they want it now’: Christmas tree sales on pace for record

Anticipated demand for Christmas trees has sparked a rush by some to purchase more trees wholesale

A scene from last year’s Light the Night fundraiser at the Stettler Town and Country Museum. This year’s rendition is on a drive-through basis only, but it still promises to be a not-to-be-missed seasonal highlight. (Independent file photo)
Stettler Town and Country Museum hosts ‘Light the Night’

This year’s rendition is drive-through only, but will still prove to be a dazzling display

(Black Press File Photo)
Rimbey woman gathering Christmas gifts for seniors at Valleyview Manor

Margaret Tanasiuk says she doesn’t want anyone to feel forgotten on Christmas morning

Paramedics register patients at a drive through, pop-up COVID-19 test centre outside the Canadian Tire Centre, home of the NHL’s Ottawa Senators, in Ottawa, Sunday, Sept. 20, 2020. A new poll suggests most Canadians aren’t currently worried that people in other countries might get a COVID-19 vaccine first. THE CANADIAN PRESS/Justin Tang
Canadians not worried other countries will get COVID-19 vaccine first: poll

Forty-one per cent of respondents say they want the vaccine to be mandatory for all Canadians

Fossil finds at Mt. Stephen. (Photo: Sarah Fuller/Parks Canada)
Extreme hiking, time travel and science converge in the Burgess Shale

Climb high in the alpine and trace your family tree back millions of years – to our ocean ancestors

Deputy Prime Minister and Minister of Finance Chrystia Freeland listens to a question from a reporter on the phone during a news conference in Ottawa, Monday, Nov. 30, 2020. THE CANADIAN PRESS/Adrian Wyld
Spending too little worse than spending too much, Freeland says as Canada’s deficit tops $381B

‘The risk of providing too little support now outweighs that of providing too much’

Executive Director and Co-Founder of Rock Soup Craig Haavalsen is sleeping in a tent outside Rock Soup’s location until the Go Fund Me for Rock Soup raises $10,000. Shaela Dansereau/ Pipestone Flyer.
Putting normalcy into asking for help: New non-profit sets up in Wetaskiwin

Rock Soup non-profit is a new secular Food Bank putting down roots in Wetaskiwin.

Most Read