Edmonton's Canadian Hydrovac recently commissioned Stettler-based local company Tornado Global Hydrovacs to paint one of its trucks pink in order to raise breast cancer awareness.
"The importance of the pink truck is two folds, one is that guys are afraid of the pink colour as a sign of weakness and we wanted to express that the colour pink does not symbolize weakness," said Mike Lloyd, plant manager. "Actually quite contrary to that, pink is a symbol of strength."
Lloyd said the second objective was to tie in the colour raising awareness about breast cancer.
"We wanted to support the breast cancer victims and the incredible battle so many men and women go through to fight off this disease," explained Lloyd. "I have always wanted to paint a pink truck as support for breast cancer, so when we were contacted by Canadian Hydrovac from Edmonton we developed a plan to make a dream come true for them as well as myself."
The truck is registered officially as a charity support truck.
"The shade of pink was chosen by Breast Cancer Society, so when the chassis showed up we were surprised how pink it really was," said Lloyd.
Lloyd spent an entire work day at Endura Paints in Edmonton matching 12 samples before they were happy with the match.
"The truck was well received through our shop, everyone was proud to be working on such a unique project," said Lloyd. "The whole truck was painted pink and clear coated for extra protection."
Lloyd has been an employee with Stettler's Tornado Global Hydrovacs for 11 years.
"My true love is the fit and finish of the truck, we take great pride in being the leader in innovation and even though there are many imitators we are the original Tornado Global Hydrovac company," explained Lloyd. "With constant improvement and a top notch crew we continually strive to produce the world's best hydrovac and to provide customers with an economical work vehicle that will outperform competitors for years to come."