Today’s Sweet Cakery didn’t get the call from the Dragons’ Den TV show, but Cody Borek isn’t dwelling on the rejection.
“We’re doing really well right now,” said the co-owner of the Castor coffee and pastry shop. “(Business has) exploded without them.”
Borek said he was surprised that Today’s Sweet didn’t get the call, because the audition last month in Calgary was “very positive.”
Even though his business didn’t make it onto the CBC-TV show, he said the audition experience was “incredible and eye-opening.”
Borek, however, doesn’t think that he would need to audition again, though he wouldn’t completely rule it out.
Today’s Sweet’s Facebook page has a post asking fans to share the page with friends and the Dragons. Borek said more than 500 people sent the page to the show producers.
“So they definitely know who we are,” he said.
Since opening about a year and a half ago, Today’s Sweet now has 25 locations selling cupcakes, and more than 50 waiting to start selling, said Borek, who operates the main street Castor business with his fiancée.
He said the bakery has to train new staff members, which takes time because the owners don’t want the quality of the products to slip.
“We’re on a really good path, regardless of whether we hear from them,” Borek said of the TV producers.