Juul halts sales of fruit, dessert flavours for e-cigarettes in U.S.

Company to stop selling mango, crème, fruit and cucumber, but still sell popular mint and menthol

In this Thursday, Dec. 20, 2018 file photo, Juul products are displayed at a smoke shop in New York. (AP Photo/Seth Wenig)

Juul Labs stopped selling fruit and dessert flavours Thursday, acknowledging the public’s “lack of trust” in the vaping industry.

The voluntary step is the company’s latest attempt to weather a growing political backlash blaming its flavoured-nicotine products for hooking a generation of teenagers on electronic cigarettes.

Juul, the bestselling e-cigarette brand in the U.S., has been besieged by scrutiny, including multiple investigations by Congress, the Food and Drug Administration and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they were addicted to nicotine by the company’s products. And the Trump administration has proposed banning nearly all vaping flavours.

Still, the company’s latest step is unlikely to satisfy its critics.

The flavours affected by Thursday’s announcement — mango, crème, fruit and cucumber — account for 10 per cent of Juul’s sales. It will continue selling its most popular flavours, mint and menthol, for now. A spokesman said the company is reviewing its products and practices and has not made “any final decisions.”

Mint and menthol account for most of Juul’s retail sales, according to analysts, and are the most popular flavours among teens.

The San Francisco-based company will also continue to sell its tobacco-flavoured vaping pods.

The Campaign for Tobacco-Free Kids’ Matthew Myers said that Juul’s decision to keep selling mint and menthol shows “it isn’t serious about preventing youth use.”

“Juul knows that 64% of high school e-cigarette users now use mint or menthol flavours and this number is growing all the time,” Myers said in a statement.

His group and others are urging the Trump administration to follow through on its proposal to ban all vaping flavours except tobacco.

The sales concession comes less than a month after a major shake-up at the privately held firm, in which it pledged to stop advertising and agreed to stop lobbying against the administration’s proposed flavour ban.

“We must reset the vapour category by earning the trust of society and working co-operatively with regulators, policymakers and stakeholders,” the company’s new CEO, K.C. Crosthwaite, said in a statement. He previously worked as an executive for Marlboro-maker Altria, which is also Juul’s biggest investor.

READ MORE: First case of ‘probable’ vaping-related illness in B.C. ‘not surprising,’ prof says

This week’s move marks a remarkable shift for Juul, which had argued for years that its flavours help adult smokers quit cigarettes.

But the announcement doesn’t necessarily mean the permanent end of Juul’s flavours. Instead, Crosthwaite said the company would defer to the decision of the Food and Drug Administration, which has set a deadline of next May for manufacturers to submit their vaping products for federal review.

Under the agency’s standards, only vaping products that represent a net benefit to public health are supposed to remain on the market.

The Associated Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Clearview Schools’ statement on mandatory masks for returning students

About 466,000 litres of hand sanitizer will also be distributed between all Alberta school divisions

Alberta RCMP launches online crime reporting across the province

A goal for the Alberta RCMP is to make sure all crime is reported, no matter how small

Alberta’s active COVID-19 cases continue to trend downwards

85 new cases Tuesday, active cases sit at 1,004

Looking back – the enduring legacy of Clark Burlingham

Burlingham was the Town’s first recreation director

Charges likely in fatal attack at central Alberta medical clinic: RCMP

A vigil was held Monday night to mourn the victim

Deaths feared after train derails amid storms in Scotland

Stonehaven is on the line for passenger trains linking Aberdeen with the cities of Edinburgh and Glasgow

Man, 54, charged in connection with fatal attack of Red Deer doctor

Doctor was killed in his walk-in clinic on Monday

Joe Biden selects California Sen. Kamala Harris as running mate

Harris and Biden plan to deliver remarks Wednesday in Wilmington

Donations pour in for family of doctor killed in Red Deer attack

Man has been charged in connection to death of Red Deer doctor

Vigil held in Maskwacis for 10-year-old boy

Samson Cree Nation comes together for comfort, console each other

Cuts to environmental monitoring budget In Alberta’s oilsands are viewed as reckless

The 2019-2020 budget saw $58 million dollars being dedicated to environmental monitoring

Over half of Americans oppose Trump tariff on Canadian aluminum: survey

The survey was conducted Aug. 7 to 9 among 1,513 Canadians and 1,003 Americans

Police investigating after insults, expletives yelled at federal minister’s staff

A 90-second video circulating on social media appears to have been shot by the person who was yelling

Most Read