Stettler’s Jewel Theatre pulled out all stops to make the first screening of the latest Star Wars installment, The Force Awakens memorable for the community with hosts wearing costumes, dressed as characters from the movie to greet customers for the special show on Friday, Jan. 15.
“Before we even knew when we were getting Star Wars, we knew we wanted to do an event for it,” said Rose Chapman, general manager of the theatre. “We have found that the best formula is to offer tickets that give customers a package deal, so we had $25 tickets including admission to the show, a medium pop, medium popcorn in a very neat Force Awakens pail, a candy treat, door prizes and a great atmosphere.”
The theatre teamed up with Stettler Dodge and was able to throw in door prizes.
“We were lucky to have many awesome door prizes sponsored by Kelly Hicks and his team for both gala shows,” said Chapman. “Everyone was really excited about the chance of winning a Star Wars prize and we also had the street in front of the theatre closed off as Dodge drove down several new vehicles for people to look at, including a fantastic Star Wars Jeep.”
There were 120 people who attended the gala shows with some sporting costumes from Star Wars.
“We had fans of all ages and everyone seemed to enjoy the evening, and thanked us for another fun night out at an affordable price,” added Chapman. “A lot of people at the gala had already seen the movie elsewhere, but the film is so good people are coming back for a second or third time to see it.”
The theatre will run the movie for two weeks, from Jan. 15–28, in 2D and 3D.
With a lot of logistics and other parameters to take care of, the theatre will not be able to play the earlier movies of the series.
“Unfortunately there are a lot of factors that go into playing older movies open to the public, so there are no plans to play the old Star Wars unless a group of super fans rent the theatre out,” said Chapman. “We would, as always, like to thank all of our customers who come out for a mini break to enjoy a movie with us and thank you to Stettler Dodge for sponsoring another great event.”
The Oscar nominated movie The Revenant starring Leonardo DiCaprio will be opening on Feb. 5, while Kung Fu Panda 3 (G) will be screened on Feb. 12 for the Family Day long weekend.