THE CANADIAN PRESS/Nathan Denette

THE CANADIAN PRESS/Nathan Denette

Iconic Salvation Army fundraiser faces increased demand, challenges due to COVID-19

Charity says it has not seen an increase in demand like this for decades

The Salvation Army is launching its annual Christmas kettle drive facing what it says is a level of need not seen since the Second World War — even as COVID-19 makes fundraising more difficult.

The iconic red kettles will start appearing in malls, grocery stores and other establishments across the country on Monday as the Sally Ann seeks to raise $23 million this year to help Canadians in need.

Funds raised through the campaign remain in the community where they are donated, with the money going to pay for Christmas hampers, meals and clothing along with drug-recovery programs and training.

Salvation Army spokesman John Murray says that target is 10 per cent more than in previous years — even though the charity has received five times the normal number of requests for help since the pandemic began.

“We’ve not seen the increase in in demand for assistance like this since post-World War Two,” Murray said. “That’s incredible when we consider that.”

Even meeting that modestly increased fundraising target could be a challenge, however, as COVID-19 threatens to wreak havoc on the Salvation Army’s normal way of doing business.

That starts with great uncertainty around exactly how many kettles will actually be out in the community as pandemic-related lockdowns in different parts of the country keep malls and other businesses closed.

“I think of Manitoba where we’re not going to be able to have Christmas kettles out, at least until the middle of December,” he said. “There are parts and pockets of Quebec that’s the same way.”

The Sally Ann is also facing a potential shortage of volunteers as many of those who have typically helped the fundraising drive are older Canadians who are more at risk from COVID-19.

While the charity is providing volunteers with personal protective equipment as well as training to ensure they stay safe, Murray says the actual recruitment of Canadians to help is a challenge.

“The actual recruitment, we’re certainly concerned about that,” he said.

“Annually, we would put out about 2,000 kettle locations across Canada during the holiday season. It remains to be seen whether we’re going to be able to have all those kettle locations filled this year.”

The Salvation Army isn’t the only charity facing challenges; many have previously raised concerns about a lack of volunteers and dried up fundraising due to COVID-19 even as demand for help skyrockets.

The Sally Ann says there has been a 19-per-cent increase in the number of people visiting the charity this year because of delayed wages, while the number saying they are homeless has doubled since 2019.

Like many other organizations, it is hoping that Canadians unable to donate in person will do so online at FilltheKettle.com or by phone at 1-800-SAL-ARMY (1-800-725-2769).

Lee Berthiaume, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Charity and DonationsCoronavirusSalvation Army

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19. (Image courtesy CDC)
The County of Stettler has now been classified as an ‘enhanced’ region for COVID-19

According to the Province, there are now 10 active cases in the County, which has a population of 12,449 people

Annette Hunter
Clearview Public Schools and Alberta Teachers Association honours retiree Annette Hunter

Hunter taught Kindergarten, Grade 2, and Grade 3 over her 35-year career

A scene from last year’s Light the Night fundraising event at the Stettler Town and Country Museum. This year’s rendition is on a drive-through basis only, but it still promises to be a not-to-be-missed seasonal event.
Independent file photo
Stettler Town and Country Museum hosts ‘Light the Night’

This year’s rendition is drive-through only, but will still prove to be a dazzling display

Alberta’s chief medical officer of health, Dr. Deena Hinshaw, confirmed eight additional virus-deaths Monday afternoon including one in central zone. (Photo by Chris Schwarz/Government of Alberta)
New record: Red Deer at 236 active COVID cases

One more death in central zone reported

Janelle Robinson owns and operates Spirit’s Respite Ranch near Stettler. The Ranch, just north of Stettler, is an animal therapy ranch that helps those with special needs and conditions ranging from PTSD to anxiety. Mark Weber/Stettler Independent
Spirit’s Respite Ranch near Stettler provides support through animal interaction

‘I also come from a family of doers - if something that is needed isn’t there, you just figure it out’

Idyllic winter scenes are part of the atmosphere of the holiday season, and are depicted in many seasonal movies. How much do you know about holiday movies? Put your knowledge to the test. (Pixabay.com)
QUIZ: Test your knowledge of holiday movies and television specials

The festive season is a time for relaxing and enjoying some seasonal favourites

Fossil finds at Mt. Stephen. (Photo: Sarah Fuller/Parks Canada)
Extreme hiking, time travel and science converge in the Burgess Shale

Climb high in the alpine and trace your family tree back millions of years – to our ocean ancestors

Deputy Prime Minister and Minister of Finance Chrystia Freeland listens to a question from a reporter on the phone during a news conference in Ottawa, Monday, Nov. 30, 2020. THE CANADIAN PRESS/Adrian Wyld
Spending too little worse than spending too much, Freeland says as Canada’s deficit tops $381B

‘The risk of providing too little support now outweighs that of providing too much’

Executive Director and Co-Founder of Rock Soup Craig Haavalsen is sleeping in a tent outside Rock Soup’s location until the Go Fund Me for Rock Soup raises $10,000. Shaela Dansereau/ Pipestone Flyer.
Putting normalcy into asking for help: New non-profit sets up in Wetaskiwin

Rock Soup non-profit is a new non-secular Food Bank putting down roots in Wetaskiwin.

Wetaskiwin Composite High School. Shaela Dansereau/ Pipestone Flyer.
Wetaskiwin Regional Public Schools prepare for transition back to online learning

Grades 7-12 will are mandated to transfer to online learning starting Nov. 30, 2020.

Lawyer Devon Page, Ecojustice Canada’s executive director, pauses during a news conference in Vancouver on Wed., Sept. 26, 2012. The environmental law group has lost its bid to pause Alberta’s inquiry into where critics of its oil and gas industry get their funding. Ecojustice sought an injunction this summer to suspend the inquiry, headed by forensic accountant Steve Allan, until there is a decision on whether it’s legal. nbsp;THE CANADIAN PRESS/Darryl Dyck
Judge tosses application to pause Alberta inquiry into funding of oil and gas foes

Ecojustice sought an injunction in the summer to suspend the inquiry

Janelle Robinson owns and operates Spirit’s Respite Ranch near Stettler. The Ranch, just north of Stettler, is an animal therapy ranch that helps those with special needs and conditions ranging from PTSD to anxiety. Mark Weber/Stettler Independent
Spirit’s Respite Ranch near Stettler provides support through animal interaction

‘I also come from a family of doers - if something that is needed isn’t there, you just figure it out’

A pedestrian makes their way through the snow in downtown Ottawa on Wednesday, Nov. 25, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Wild winter, drastic swings in store for Canada this year: Weather Network

In British Columbia and the Prairies, forecasters are calling for above-average snowfall levels

NDP Leader John Horgan, left, speaks as local candidate Ravi Kahlon listens during a campaign stop at Kahlon’s home in North Delta, B.C., on April 18, 2017. THE CANADIAN PRESS/Darryl Dyck

Most Read