Generic hot dog sign - Pixabay

Get your hot dog water, only $40 in Vancouver

‘Hot Dog Water’ seller in Vancouver gets laughs, sales with savvy marketing

A Vancouver man who sold bottles of “Hot Dog Water” for nearly $40 each says he was trying to see how marketing of health claims backed by supposed science amounts to quick sales.

Douglas Bevans said he boiled about 100 organic beef hot dogs and put each one in a bottle of the water he sold at an annual car-free event.

Each bottle of the “keto-compatible,” unfiltered water sold for $37.99, but two bottles cost only $75 because of a special deal last Sunday at his booth, where he wore a hot dog onesie and promoted himself as CEO of Hot Dog Water.

RELATED: Phillies fan injured by flying hot dog

Bevans promised the water would lead to increased brain function, weight loss and a youthful appearance, even erasing crow’s feet when applied to the face in the form of a lip balm, which he also happened to sell.

“We noticed that some people were rubbing lip balm on their crow’s feet and they were swearing their crow’s feet were disappearing before their eyes,” he said.

One man who rubbed the lip balm on his ”dome” sent him photos suggesting it promoted hair growth, Bevans said.

While many people laughed, he said others were impressed by the health benefits they’d experience with his unique products, including body spray and “Hot Dog Water breath freshener.”

Bevans said he sold 60 litres worth of the products.

He told people the water creates quicker sodium uptake for good health, uttering sheer quackery: “Because Hot Dog Water and perspiration resemble each other so when you drink Hot Dog Water it bypasses the lymphatic system, whereas other waters have to go through your filtering system, so really, Hot Dog Water has three times as much uptake as coconut water.”

Bevans, who is really a tour operator and a performance artist, said he came up with the idea as he questioned the ridiculous marketing and health claims behind some products and thought to himself: “I bet I could sell hot dog water.”

“We’re helping people, empowering them to use informed decisions in their purchasing choices,” he said about his marketing stunt. “That is the message behind this.”

RELATED: Column: A carbohydrate conversion

His aim is to get consumers to bypass slick marketing and think about what they’re buying, especially in the age of social media clicks and ‘likes’ involving celebrities pitches.

Bevans said he thought of his project as an art performance to create awareness about critical thinking.

“Art, I think, has a way of doing this better than if this was a public service announcement. There’s an image attached to it, that it’s ridiculous.”

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Let the Games begin!

Team Alberta takes home gold and silver in speed skating on day one

WATCH: Historic night in Red Deer as 2019 Canada Winter Games kicks off

Star-studded Opening Ceremony features athletes from across Canada

Athletes’ medals unveiled at the official kick-off of 2019 Canada Winter Games

Medals depict Central Alberta landscape and pay tribute to First Nations

WATCH: Canada Winter Games are finally here

Final leg of torch relay kicked off at Fort Normandeau

Furever Ours dance coming to Botha

Tickets still left for “Furever Ours” dine and dance

Fashion Fridays: Up your beauty game

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Ontario police field complaints over Amber Alert for missing girl, 11, found dead

Some said the Amber Alert issued late Thursday for Riya Rajkumar disrupted their sleep

‘Mitts don’t just warm hands. They warm hearts’: Mitts for Many Program launches

Donate new or lightly used mittens to bin in the Great Hall of the Gary W. Harris Centre

LOCATED: Innisfail RCMP looking for missing woman

Amanda Kucher was last seen at the Innisfail 7-Eleven on Feb. 15

Red Deer RCMP arrest man after vehicle theft from dealership

Police were able to disable the SUV with assistance from the built-in vehicle assistance system

Red Deer College transforms into Athletes’ Village

Red Deer College’s campus will be home for the athletes during the 2019 Canada Winter Games

Alberta minor hockey team, slammed for Indigenous dance video, forfeits season

Parents say season was too dangerous to finish because the team has been threatened

Trump officially declares national emergency to build border wall

President plans to siphon billions from federal military construction and counterdrug efforts

Alix resident captures beams of light near Lacombe

Lacombe, Blackfalds, Red Deer photos have since gone viral around the world

Most Read