The area Community Futures East Parkland serves. (Image submitted)

The area Community Futures East Parkland serves. (Image submitted)

Community Futures brings back Social Media Challenge for 2021

This time the challenge is for non-profits and community groups

By Kevin J. Sabo

For the Bashaw Star

Community groups and non-profit organizations wishing to up their social media game and potentially win some cash have the opportunity to do so thanks to a new competition being put on by Community Futures East Parkland.

The challenge will run for the month of February, with a registration deadline of Feb. 1, and there will be $9200 worth of cash prizes available. For the competition, organizations will be asked to leverage their social media accounts to increase their reach into their communities.

READ MORE: Finalists announced in Community Futures East Parkland’s third annual Marketing Plan Challenge

“(The non-profits and community groups) are having challenges with fundraising and engaging with their community,” said Community Futures economic development officer Kate Gislason, who is running the competition.

“A lot of them are shut down, or they’ve altered how they are operating. (This is) a way for us to reconnect with them and the communities as well.”

Organizations in the competition will be competing for weekly prizes as well as the grand prizes. Each week, winners will be determined using a formula to determine the most improved and most influential social media users, with four awards being handed out. Most improved and most influential first place winners according to the formula will each win $250, while second place in each category will win $150.

All competitors will also be competing for the grand prizes. Most influential organization will receive $2,500, most improved will win $1,500, and most dynamic account will win $1,000. Additionally, a fourth grand prize worth $1,000 will be offered to the winner of the fan favourite account, to be determined through an online poll.

As an aid to organizations wishing to participate in the competition, a social media calendar is part of the application package, giving groups ideas of what to post, and when, to build followers.

Examples of the activities recommended include, for day one, “sharing with your followers” that you are participating in the challenge, or for day five, share a post detailing how the COVID-19 pandemic has affected your organization.

“(The groups) will have to reach out to their networks, and to the people in their community, to be successful,” said Gislason.

So far, between 20 and 30 groups have registered, though Gislason is aiming for 40-plus.

A social media challenge was run by Community Futures East Parkland in the spring of 2020 for small businesses, which was won by Bashaw Farm & Building Supplies Ltd.

Community Futures East Parkland covers the area from the west of Rimbey to east of Castor, and from north of Wetaskiwin to south of Big Valley.

Bashawcentralalberta

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Bashaw Farm & Building Supplies Ltd. won the social media challenge run in the spring of 2020. (Photo submitted)

Bashaw Farm & Building Supplies Ltd. won the social media challenge run in the spring of 2020. (Photo submitted)

Just Posted

Health Minister Tyler Shandro said Thursday that the province was ready to move forward with Phase 2A and B in the coming weeks. (Photo by Paul Taillon/Office of the Premier)
COVID restrictions for retail, sports and performers further eased

Occupancy in stores and malls boosted to 25 per cent from 15 per cent

Advocate file image
Red Deer COVID cases continue to decline

249 cases in Red Deer, down from 565 peak on Feb. 22

book
Organizers behind the Stettler history book are hosting a fundraiser with the help of Teresa’s Catering

‘Let Teresa’s Catering Cook Easter Dinner’ will help to raise funds for the project

car
Alberta RCMP reminds motorists to buckle up this March

In 2020, 3,184 motorists were pulled over for seatbelt-related offences in Alberta RCMP jurisdictions

File photo
Gov’t of Alberta identifies estimated 300 new COVID-19 cases Sunday

Online COVID-19 dashboard unavailable as upgrades being completed

(The Canadian Press)
‘Worse than Sept. 11, SARS and financial crisis combined’: Tourism industry in crisis

Travel services saw the biggest drop in active businesses with 31 per cent fewer firms operating

A SAGA member (left) poses as Jessi Hanks (right) with Castle Restaurant puts up a safe space sticker to display on the restaurant’s front door. Shaela Dansereau/ Pipestone Flyer.
SAGA Wetaskiwin works with local businesses to display they are a safe space

The safe space stickers show that its a safe and inclusive space.

David and Collet Stephan leave for a break during their appeal hearing in Calgary on Thursday, March 9, 2017. THE CANADIAN PRESS/Todd Korol
Alberta Appeal Court orders 3rd trial for parents in toddler’s meningitis death

Stephans were accused of not seeking medical attention sooner for Ezekiel, who had meningitis when he died

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
Vaccine hesitancy decreases in B.C. as mass immunizations set to begin: poll

Two-thirds of British Columbians, and Canadians, would get the vaccine as soon as possible

A woman walks through Toronto’s financial district on Monday, July 30, 2018. A new poll suggests most Canadians believe there’s still a long way to go to achieve gender equality in this country. THE CANADIAN PRESS/Graeme Roy
Canadians, especially women, say gender equality not achieved in Canada: Poll

Poll results themselves underscore the challenge, with more men believing equality had been achieved

This image provided by Harpo Productions shows Meghan, The Duchess of Sussex, left, in conversation with Oprah Winfrey. (Joe Pugliese/Harpo Productions via AP)
Race, title and anguish: Meghan and Harry explain royal rift

Meghan said she struggled with concerns within the royal family about her son’s skin colour

Kiara Robillard is seen in an undated handout photo. When the pandemic began, Robillard had to rush back home to Alberta from California, where she had been living for five years, after she was struck by a truck that broke her spine in two places. THE CANADIAN PRESS/HO-Kiara Robillard, *MANDATORY CREDIT*
‘It kind of clicks:’ Text4Hope program helps with depression, anxiety during pandemic

Participants receive one text message every morning for three months

Hockey hall-of-fame legend Wayne Gretzky, right, watches the casket of his father, Walter Gretzky, as it is carried from the church during a funeral service in Brantford, Ont., Saturday, March 6, 2021. HE CANADIAN PRESS/Nathan Denette
Walter Gretzky remembered as a man with a ‘heart of gold’ at funeral

The famous hockey father died Thursday at age 82 after battling Parkinson’s disease

Supporters rally outside court as Pastor James Coates of GraceLife Church is in court to appeal bail conditions, after he was arrested for holding day services in violation of COVID-19 rules, in Edmonton, Alta., on Thursday March 4, 2021. THE CANADIAN PRESS/Jason Franson
‘Law remains valid:’ Pastor accused of violating health orders to remain in jail

The Justice Centre for Constitutional Freedoms is representing the pastor

Most Read