Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

People are burning shoes, cutting out Nike swooshes in protest of NFL star

An endorsement deal between Nike and Colin Kaepernick is prompting a flood of debate online as sports fans react to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues.

The deal unveiled by Nike and the former San Francisco 49ers quarterback was a trending topic on Twitter and other social networks, with some fans urging a boycott of the company’s clothes and sneakers — even burning cutting out the signature swoosh logos on their gear. Others pushed back, saying the backlash against Nike showed the polarizing debate has morphed well beyond whether NFL players should be allowed to demonstrate for social causes while the national anthem plays in stadiums before games.

Country music star John Rich tweeted a picture of one of his crew members holding the tops of a cut pair of Nike socks, with the caption: “Get ready @Nike multiply that by the millions.” The tweet garnered about 10,000 retweets and 30,000 likes, plus thousands of critical comments.

Rich, part of the duo Big & Rich and a former contestant of President Donald Trump’s reality show “The Celebrity Apprentice,” said he supported the right to protest but Nike lost his support when it endorsed Kaepernick.

Trump, a frequent critic of protesting NFL players, did not weigh in Tuesday morning even though he has loudly urged the league to suspend or fire players who demonstrate during the anthem, repeatedly diving into what has developed into one of the most contentious debates in the sports world.

Kaepernick’s attorney Mark Geragos announced the endorsement deal on Twitter, calling Kaepernick an “All American Icon.” Kaepernick also posted a Nike ad featuring his face and wrote: “Believe in something, even if it means sacrificing everything. (Hashtag) JustDoIt”

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.

The person said Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity, the person said. The deal puts Kaepernick in the top bracket of NFL players with Nike.

Nike also provides all NFL teams with game-day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.

Last week, Kaepernick scored a legal victory in his grievance against the NFL and its 32 teams when an arbitrator allowed his case to continue to trial. The quarterback claims that owners conspired to keep him out of the league because of his protests of social injustice.

Kaepernick contends the owners violated their collective bargaining agreement with players by conspiring to keep him off teams. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

A similar grievance is still pending by former 49ers teammate Eric Reid, a Pro Bowl safety who joined in the protests.

On Friday night, Kaepernick and Reid, also now out of the league, were each given huge ovations when they were introduced and shown on the big screen during a match between Serena and Venus Williams at the U.S. Open.

Meanwhile, the league and players union still haven’t resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem. Owners approved a policy requiring players to stand if they are on the sideline during “The Star-Spangled Banner,” allowing them to stay off the field if they wish.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team — putting players at risk of fines or suspensions.

Rob Maaddi, The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Stettler Elementary donates to Red Cross

Funds to help victims of Hurricane Florence

Tips for a stress free Christmas

Easy changes and your family can get back to basics

Our Town Stettler

HMCS Stettler was a River-Class frigate

Castor, Forestburg, coal workers get $257,644 to transition to low-carbon economy

Two transition centres will serve seven communities in the Battler River Region

Trudeau offers to help Pacific islands face climate change impact

Prime Minister Justin Trudeau met with the leaders from the Pacific island nations on Saturday during the APEC Summit in Papua New Guinea

Six students arrested, charged in sex assault probe at Toronto all-boys school

The school’s principal, Greg Reeves, described the video of the alleged sexual assault as ‘horrific’

Calgary Stampeders back to Grey Cup with 22-14 win over Winnipeg Blue Bombers

Calgary was favoured to win the 2017 and 2016 Grey Cups, but lost to the Toronto Argonauts and Ottawa Redblacks respectively.

‘A giant step forward’: new $10 bill featuring Viola Desmond to enter circulation

A new $10 banknote featuring Viola Desmond’s portrait will go into circulation, just over 72 years after she was ousted from the whites-only section of a movie theatre in New Glasgow, N.S.

Searchers in California wildfire step up efforts; 77 dead

Trump arrived at the oceanside conclave Saturday afternoon after visiting Northern California to survey the wildfire damage in the town of Paradise.

Trump says ‘no reason’ for him to hear Khashoggi death tape

“It’s a suffering tape, it’s a terrible tape. I’ve been fully briefed on it, there’s no reason for me to hear it,” Trump said in the interview.

Canada Post calls for ‘cooling off’ period to allow for mediated talks

The proposal came as Canada Post workers continued their rotating strikes Monday after rejecting the Crown agency’s latest offer.

Metro Vancouver homicide detectives busy after separate weekend deaths

Homicide detectives in Metro Vancouver are investigating separate cases involving two deaths they say appear to be either targeted or suspicious.

Christ King Catholic School holds Remembrance Assembly

Teaching youth importance of Armistice Day

Most Read