Busted Ladies Lingerie in Ponoka pairs small-town service with big city bra selection, including cup sizes from A to O and bands from size 28 to 48.

Shop for lingerie in a bank vault at the ‘best little lingerie shop in Central Alberta’

With a proper bra fitting, clothes look better and women feel better

Some things are worth the drive. Road trips on Alberta back roads. Dinner at your favourite destination restaurant. And a bra that can make you look 20 pounds slimmer with the snap of its proper-fitting clasp.

At Busted Ladies Lingerie in Ponoka, owner and professional bra fitter Sherry Gummow says some customers have fooled friends into thinking they’ve lost inches after visiting her shop.

“All it was, was a proper fitting bra,” Gummow says. “Proper fitting bras can have a slimming effect as they usually improve posture, which also helps relieve back pain.”

The fashion industry may deem that women should look a certain way and wear a certain size of bra, but Gummow says she doesn’t believe that.

“Each woman is an individual and with a proper bra fitting, their clothes will look better and they’ll feel better.”

“We don’t measure, we fit”

There’s a difference.

Measuring band and bust size can be a starting point, Gummow says, but there’s more to finding the perfect fit.

“Women’s breasts aren’t all the same shape or placed on our bodies in the same position,” she says.

That’s where the professional fitting comes in. Style, size, materials used in construction, band and cup combination — and even colour — all play a part in proper fit. Then throw in “sister sizes?” You definitely need a bra fitting.

So you’ve been fitted for a bra

For some, finding the perfect fit isn’t the problem, it’s finding the bra itself.

Luckily, Busted couples small-town service with big city bra selection.

The “best little lingerie shop in Central Alberta” carries colourful cups from size A to O and bands from size 28 to 48.

“A lot of women don’t know O cups exist,” Gummow says. “But you’d be surprised how many women are happy when they find it.”

From the vault

In addition to a wide selection of bras, Busted also stocks ample lingerie, from size XS to a 4X.

While you won’t find any whips, there’s at least one chain, Gummow says. That’s because Busted is housed in a building that was originally a bank.

“The vault is still here,” she says. “It’s where we keep our more risqué lingerie.”

The door to the vault weighs about 5,000 pounds, so staff use a chain to keep it open, for safety’s sake.

Shopping for new fitted underwear inside a risqué old bank vault? That’s definitely worth the drive.

To book your professional bra fitting or sign up for the Busted email newsletter, which includes special offers, visit https://www.bustedlingerie.ca. You can also follow Busted on Facebook.

Fashion and Stylewomen entrepreneurs

 

Just Posted

PHOTOS: Stettler Emergency Services personnel held an ‘appreciation parade’ on April 7th

The goal was to show their appreciation for all the amazing front line and essential workers in town

Alberta predicting 400 to 6,600 deaths from COVID-19 in months to come

Alberta predicting 400 to 6,600 deaths from COVID-19 in months to come

Alberta RCMP officers threatened with COVID-19 contamination

Currently, there is only one recorded incident that has led to charges in Wetaskiwin

Alberta RCMP have reported being threatened with COVID-19

Some members of the public are threatening RCMP by claiming to have COVID-19 and coughing on them.

25 new cases Tuesday in Alberta, provincial total at 1,373

Premier Jason Kenney to provide more information later in the evening

A Message From the Publisher – ‘We will do our best, but without local advertising revenue, The Stettler Independent cannot survive’

‘We will do our best, but without local advertising revenue, The Stettler Independent cannot survive’

Celebrated singer-songwriter John Prine has died at 73

Celebrated singer-songwriter John Prine has died at 73

Dr. Donald: why the U.S. president keeps touting an unproven COVID-19 treatment

Dr. Donald: why the U.S. president keeps touting an unproven COVID-19 treatment

Group of First Nations want Supreme Court to hear appeal on Trans Mountain

Group of First Nations want Supreme Court to hear appeal on Trans Mountain

A message from Central Alberta Co-op

Please remember to practice social distancing at all our locations.

Trudeau says details coming soon on help for households to access credit

Trudeau says details coming soon on help for households to access credit

Wickenheiser plea for PPE, with Ryan Reynolds assist, scores big donations

Wickenheiser plea for PPE, with Ryan Reynolds assist, scores big donations

Fear of COVID-19 is growing, suggests new poll of Canadians

Fear of COVID-19 is growing, suggests new poll of Canadians

Most visits banned at Alberta continuing-care homes to limit spread of COVID-19

Most visits banned at Alberta continuing-care homes to limit spread of COVID-19

Most Read