When did you last sit and read a newspaper? (Wiki Commons)

Don’t stop the presses: Report finds Canadian newspaper readership at all-time high

88% of Canadians read newspapers every week, highest since first Newspapers 24/7 Report in 2012

In the midst of continued discussion and debate about the state of Canadian media, the seventh annual Newspapers 24/7 Report has found that readership of Canadian newspapers is at an all-time high.

According to the survey, 88 per cent of Canadians read a newspaper, either in print or online, at least once a week — a three-per-cent increase from the inaugural study conducted in 2012.

READ MORE: B.C. reporter calls out immigration photo on social media as fake news

“Given heightened levels of global mistrust, we’re seeing a clear and continued affinity for the reliable reporting that newspapers provide,” said News Media Canada chair Bob Cox. “Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats.”

The report is an annual benchmark of Canadian newspaper readership conducted by Totum Research on behalf of News Media Canada, an association of the Canadian news media industry.

Unsurprisingly, digital newspaper readership continues to increase year over year. The 2019 report found that 83 per cent of newspaper readers are accessing at least some of their newspaper content online.

However, most of these readers are using that digital content to supplement – not replace – readership of a print edition. In total, 52 per cent of newspaper readers access newspaper content from both print and online sources.

“This year’s research clearly demonstrates that both print and digital newspaper sources play a unique and distinct role in the lives of Canadians,” said Totum Research president Claude Heimann. “For example, it’s clear that people like to start their day with the comprehensive and in-depth reporting of a print newspaper, and then stay up-to-date on breaking news on digital as the day progresses.”

READ MORE: Ban lifted on name of girl killed at Abbotsford school after Black Press challenge

The report said most print reading happens early in the day, while digital reading is more consistent from morning to night.

Finally, the research specifically looked at the newspaper reading habits of younger Canadians. And while millennials have been blamed for the death of everything from mayonnaise to department stores, newspapers appear to have avoided that curse: 88 per cent of millennials read them weekly, accessing the content primarily through their mobile phones.

The Newspapers 24/7 study was conducted in February 2019, through an online survey of 800 Canadians. The margin of error is plus-or-minus 3.5 per cent at the 95-per-cent confidence level.

RELATED: Canadians struggle to distinguish between real and fake news, survey says

Like us on Facebook and follow us on Twitter

Just Posted

‘The Best of Stettler’ Readers’ Choice Awards 2019 has launched!

Vote for your favourite local businesses, eateries, services and more until Sept. 21st

UPDATE: Sylvan Lake RCMP respond to drowning

Emergency crews recovered the body of a 19-year-old man from Sylvan Lake in the early evening of Aug. 22nd

Lacombe’s Morrison House Cafe to close Aug. 30

Morrison House recently celebrated 100 years in Lacombe

Five km run and walk raises funds for Stettler Hospice Society

Stettler District Ambulance Association encourages community to be active

Ol’ MacDonald’s Resort has a packed line-up of musical performances

Weekend country music festival set for Sept. 6th-8th

Trudeau to meet with U.K. and Japanese prime ministers ahead of G7 summit

French President Emmanuel Macron, this year’s G7 host, has little expectations of a unified front from the leaders

PHOTOS: Brazil military begins operations to fight Amazon fires

Amazon fires have become a global issue, escalating tensions between Brazil and European countries

Groups ready campaign to help young voters identify ‘fake news’ in election

The media literacy campaign to focus on identifying misinformation and suspicious sources online

Ethnic media aim to help maintain boost in voting by new Canadians

Statistics Canada says new Canadians made up about one-fifth of the voting population in 2016

Body of 19-year-old drowning victim recovered from Sylvan Lake

RCMP say the body was recovered the evening of Aug. 22.

Black bear ruins Alberta barber’s day

It’s not always a good idea to leave the door open

Conan turns to the Property Brothers for tips on buying Greenland

Jonathan Scott suggests removing glaciers and mountains to bring in ‘more natural light’

Red Deer Rebels Training Camp begins Aug. 24

Rebels home opener will be on Sept. 21 against the Edmonton Oil Kings

Most Read