Black Friday shopping in a pandemic: COVID-19 closes some stores, sales move online

Shoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul ChiassonShoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul Chiasson
Shoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul ChiassonShoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul Chiasson

Black Friday, the one-day shopping bonanza known for its big bargains and large crowds, has arrived.

While rising COVID-19 cases and weeks of staggered deals have muted the usual fanfare of the shopping event, retailers are banking on today’s sales to bolster their bottom line.

Retail analysts say some bargain hunters are still expected to shop in brick-and-mortar stores, where possible, in the hopes of snagging a doorbuster deal.

But they say the majority of this year’s Black Friday purchases are expected to be made online.

Eric Morris, head of retail at Google Canada, says e-commerce in Canada has doubled during the pandemic.

He says given ongoing lockdowns and in-store capacity limits, online sales are expected to be strong today and remain heightened over the holiday shopping season.

Indeed, big box stores, which often attract the largest lineups and crowds on Black Friday, have moved most promotions online.

Yet although Black Friday’s top sellers tend to be big-ticket electronics, some shoppers might be on the hunt for deals on more basic items.

Lisa Hutcheson, managing partner at consulting firm J.C. Williams Group, says some shoppers may take advantage of today’s sales to “stock up and hunker down for the winter.”

Black Friday, which started as a post-Thanksgiving sale in the United States, has gained in popularity in Canada in recent years.

It’s also become an increasingly important sales event for retailers, along with Cyber Monday, overshadowing Boxing Day.

Robin Sahota, managing director and Canadian retail lead for professional services firm Accenture, says retailers might be saving some special discounts for Cyber Monday.

“It’s going to be a day where retailers look to add some sweeteners to entice consumers, particularly with the pull forward of Black Friday,” he says. “I think folks will be seeking out something special on Cyber Monday.”

The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberta’s chief medical officer of health Dr. Deena Hinshaw and Premier Jason Kenney say the province would look at adding additional COVID-19 measures in the coming weeks if the virus continues to spread. (Photo by Government of Alberta)
Walk-in COVID-19 vaccination clinic to open in Red Deer

Alberta adds 1,345 new cases of the virus

Public health restrictions on non-essential travel and vacation bookings are being increased in B.C. (B.C. government)
COVID-19: B.C. announces signage along Alberta border to discourage non-essential travel

B.C. extends COVID-19 indoor dining, group fitness ban until May 25

Damien Kurek
MP Damien Kurek reflects on newly-released federal budget

‘Further, they recycle old promises they have consistently failed to deliver on’

A vial of some of the first 500,000 of the two million AstraZeneca COVID-19 vaccine doses that Canada has secured through a deal with the Serum Institute of India in partnership with Verity Pharma at a facility in Milton, Ont., on Wednesday, March 3, 2021. THE CANADIAN PRESS/Carlos Osorio - POOL
Alberta begins rolling out AstraZeneca COVID vaccine for those aged 40 or older

There are more than 70 pharmacies offering AstraZeneca, including 26 offering walk-in appointments

In this image from NASA, NASA’s experimental Mars helicopter Ingenuity lands on the surface of Mars Monday, April 19, 2021. The little 4-pound helicopter rose from the dusty red surface into the thin Martian air Monday, achieving the first powered, controlled flight on another planet. (NASA via AP)
VIDEO: NASA’s Mars helicopter takes flight, 1st for another planet

The $85 million helicopter demo was considered high risk, yet high reward

FILE - Dan Smyers, left, and Shay Mooney from the band Dan + Shay perform on NBC's Today show in New York on June 28, 2019. The duo will perform at Sunday's Academy of Country Music Awards. (Photo by Charles Sykes/Invision/AP, File)
Luke Bryan wins top ACM Award, but female acts own the night

Luke Bryan wins top ACM Award, but female acts own the night

In this undated photo provided by John-Paul Hodnett are a row of teeth on the lower jaw of a 300-million-year-old shark species named this week following a nearly complete skeleton of the species in 2013 in New Mexico. Discoverer Hodnett says it was the short, squat teeth that first alerted him to the possibility that the specimen initially dubbed "Godzilla Shark" could be a species distinct from it's ancient cousins, which have longer, more spear-like teeth. The image was taken using angled light techniques that reveal fossil features underneath sediment. (John-Paul Hodnett via AP)
‘Godzilla’ shark discovered in New Mexico gets formal name

The ancient chompers looked less like the spear-like rows of teeth of related species

sign
Alberta Biobord Corp. recently hosted a virtual open house from Stettler

The company plans to develop a fuel pellet and medium density fibre board (MDF) plant near the community

The Rogers logo is photographed in Toronto on Monday, September 30, 2019. THE CANADIAN PRESS/Tijana Martin
Rogers investigating after wireless customers complain of widespread outage

According to Down Detector, problems are being reported in most major Canadian cities

People are shown at a COVID-19 vaccination site in Montreal, Sunday, April 18, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
Nothing stopping provinces from offering AstraZeneca vaccine to all adults: Hajdu

Health Canada has licensed the AstraZeneca shot for use in people over the age of 18

Deputy Prime Minister and Minister of Finance Chrystia Freeland responds to a question during Question Period in the House of Commons Tuesday December 8, 2020 in Ottawa. The stage is set for arguably the most important federal budget in recent memory, as the Liberal government prepares to unveil its plan for Canada’s post-pandemic recovery even as a third wave of COVID-19 rages across the country. THE CANADIAN PRESS/Adrian Wyld
Election reticence expected to temper political battle over federal budget

Opposition parties have laid out their own demands in the weeks leading up to the budget

Most Read