Expansion is going to be a must for the next Stettler Dodge Ladies’ Night if the packed accommodations at the third yearly event on Saturday, April 17, was any indication.
Roughly 120 people crammed into the dealership over the night, checking out vendors, enjoying home-made food prepared by the dealership staff, and learning about vehicles, maintenance and care.
According to Stephanie Plaetner, the event started as a way to dispel the myth that a dealership was a man’s territory, and that car dealerships were out to cheat and exploit female customers.
“It started as a tour of the dealership, and then there were vehicle inspections with the owners involved,” Plaetner explained. “We wanted to get away from the dealership being a scary place.”
After rave reviews the first year, the event expanded to include food, local vendors and more feminine activities like wine tasting, makeovers and beauty treatments.
“I think we might have to set up a tent next year,” Plaetner said with a laugh. The narrow dealership was tightly packed with people, making it difficult to move around.
Attendees got a voucher for a free oil change as well as chances to win a handful of door prizes.