The Stettler Board of Trade wants you to see the town in a new light by climbing Mt. Stettler in West Stettler Park.
“We were looking for a way to acknowledge something that was already here, and we also know people are familiar with West Stettler Park and a lot of people will walk over there but walk around the hill,” said Aubrey Brown, executive director of the Stettler Regional Board of Trade. “But some of them would actually hesitate to climb it, and it’s kind of good to just get up there. Kids, however, don’t hesitate to climb it.”
Right now, the tourism campaign just involves postcards that are sold at the Board of Trade. But there is more that could be possible in the future. Brown and the Board of Trade staff were brainstorming other activities as part of the initiative, such as a concert on the hill or selfies on the hill.
Brown is hoping to get some input from the community as well.
“These are just discussion topics, but as you can see, when you start even just introducing them, it gets people talking about tourism,” Brown said.
The campaign comes from wanting Stettlerites to acknowledge something that they maybe hadn’t thought about before.
“It’s easier for us here to acknowledge the things that there are to do in town, but sometimes when people live here, they forget about some of those opportunities, so we want to draw attention to the obvious,” Brown said. “We know it’s there, but it would never dawn on you to even walk there as a destination or when you’re in West Stettler Park to go up the hill.”
Brown hopes that eventually the campaign will spread outside Stettler and bring more tourists to the area.
“We want people to start seeing the town just a little differently, and to do that you have to actually go somewhere different in the town,” he said.