ACAA participates in the second-year launch of #IBelieveYou campaign

As member of the Association of Alberta Sexual Assault Services (AASAS), Association of Communities Against Abuse (ACAA) will...

As member of the Association of Alberta Sexual Assault Services (AASAS), Association of Communities Against Abuse (ACAA) will participate in the second launch of the campaign #IBelieveYou. Executive Director Judilonne Beebe heads to Calgary on Thursday, Sept. 22 to take part in the two-day event, spanning Thursday and Friday.

According to a media release, the campaign, boasting support from community, post-secondary and military leaders, politicians, students, athletes, media partners, and every day Albertans launched on Monday, Sept. 19.

In partnership with the Government of Alberta, and led by the AASAS, the award-winning #IBelieveYou campaign is now in its second year.

“After generations of minimizing or justifying sexual assault, public sentiment is embracing believing as a first step,” says Beebe. “The #IBelieveYou campaign celebrates an Alberta where survivors can be sure of a positive, compassionate response; where they know it’s not their fault, that help is available, that they can access justice if they chose to, and that they will be believed.”

Beebe said that creating an environment in which survivors feel safe to tell, is one of the ways “we will stop sexual assault and make our communities healthier and safer for everyone.”

Beebe added that support for survivors is growing at an astonishing pace, one she has not witnessed before in her 25 years in the sector.

Directed to the friends and families of survivors, the #IBelieveYou campaign is celebrating and showcasing the everyday Albertans who are embracing believing as a first step.

According to the media release, the highlight will be a digital “tag” campaign in which individuals and groups showcase their support for survivors by recording themselves “making some noise” for survivors, and posting videos of support on social channels. In addition, the public is invited to be part of the filming of an interactive Public Service Announcement (PSA) at Kenilworth Arena in Edmonton on Friday, Sept. 23 from 11:30 a.m. to 1 p.m.

“Our goal is to overwhelm survivors with love and support,” added Beebe. “For the next four weeks, let’s make some noise loud enough for survivors to hear: I believe you, and together, we believe you! These are simple, but powerful words that will help stop sexual assault, and transform our communities.”


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